How Important is Keyword Research?

When you have your own site and carry out a keyword research, it seems a lot easier as you are aware of the content inside out. It's almost instinctual. However,  if you are working on a new site, then it's best that you carry out a lot of keyword research. Now, this means that you need to start right from the scratch, i.e. list of keywords. If you don't have the list, then there is no option than working through as much content as possible. As you do this, think about any word or category you don't recognize. Then put these words into Google and see the results that come up.

When you locate keywords that cannot be converted, search through and eliminate any other keywords that are alike. As you do this, your list of categories will possibly change as you start to recognize the content of your site. Also, remember that it's simple to begin with too many than too few categories as you can always lessen them later. A company providing SEO in Pune needs to do this precisely as it forms an important part of ranking the websites in the search engines. Thus, a proper keywords research plays a very important role in SEO thus helping the website to emerge strongly.